Have you just opened up your home service business or are looking to increase your leads or clients but don’t know what to do? Do not fret; there’s a way out. Thanks to the invention of AdWords. Like other many home service providers, you may not have the skills and strategies like the use of Search Engine Optimization (SEO) to generate leads for your business. But we at ThinkFlame are here to help you. ThinkFlame’s commitment is to ensure that all potential customers get directed your way increasing your online presence.
Wondering How AdWords Generate Massive Leads?
What Is Google AdWords?
According to The Economic Times, Google AdWords gets defined as an advertising service that business people use to promote their products and services online through identified keywords with the aim of attracting leads or traffic. On displaying the keyword on a Google page, the matching content from partner websites gets displayed. What’s impressive is the fact that you don’t have to buy an advertising inventory from other websites with Google AdWords, and you get to increase your site’s traffic.
Statistics indicate that 2.3 million searches get performed on Google every second. Amazingly, the majority of the results searched include Google AdWords. Home service providers pay for the Google ads which indicate their products and services. In return, the relevant and qualified traffic gets efficiently driven to their sites directly increasing the visibility to prospective customers.
How Does Google AdWords Work?
It is critical to note that Google AdWords focus on keywords.
First, you need to make a list of keywords relevant to your home service business. It is a dumb idea to choose keywords of services or products that you do not offer even though they are related to your specific industry. For optimal benefits, focus only on what you can do and provide. Of all the keywords accumulated, pick those that clients use mostly while searching for the services and products of a home service provider.
After sorting out your final list of the keywords, bid them depending on how much each will get paid if a Google user clicks on them. Google will then use Quality Score to determine the quality of your suggested advert and place it on the Google Search Engine Results Place (SERP). From here on, for each click on your advert, you get to pay a certain amount of money (cost per click/CPC/PPC). To calculate the value of your PPC in AdWords, the Competitor AdRank gets divided by Your Quality Score. The total result then gets added to 0.01.
For better ad positioning, it is essential to ensure that your bid has a High-Quality Score. The following primary factors determine your Quality Score:
Is your Google ad relevant to the searched query?
Making sure your Google ad is relevant to the searched query ensures the page you are promoting gets traction. Increasing the visibility of your page does not guarantee leads. The content must match the user’s intended search in order for your page to have its best success with AdWords.
Is your Google Keyword relevant to the ad group?
Matching the Google Keyword with your intended ad group helps Google place your ad in the best searches possible. The keywords you choose are used to select relevant search queries for your advertised page to appear. Your keywords will make sure your page matches the searches they appear on.
Is your Google ad relevant to the landing page?
The landing page of your site should match the advertising pages you are promoting. The landing page is important for helping users see what your site is about and giving a strong first impression. A relevant landing page will let users know they can find the answer to their searches on your site and will increase the likelihood of engagement.
What is the Click-Through Rate history of your Google ad and ad group?
“A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.” Source: Google
Reviewing the past success of your Google Ad can assist you in planning future advertisements. You can see what of your previous funnels performed the best and what did not work. This knowledge is invaluable when creating the best strategy possible for you.
The overall performance of the account over time.
The overall performance of your account can be used similarly to reviewing the click-through rate. You can see what campaigns/funnels were the most successful. Reviewing previous marketing strategies is free usable knowledge that can be used to easily improve your outreach.
Advantages of A High-Quality Score
What is Quality Score?
This score is measured on a scale from 1-10 and available at the keyword level. A higher Quality Score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers. Source: Google
Having a high-quality score is very beneficial when advertising with Google. Two advantages this score can provide are:
- Low costs: Google lowers the cost per click for high-Quality Score Adverts.
- More exposure: Ads with high-Quality Scores get displayed more often and in better places on the SERP, attracting more clicks.
Google Ads is a very effective online marketing strategy with the most bang for your buck. A Google advertising campaign has one of the lowest advertising costs while having the largest potential in online advertising. Organic search is the best way to find a real customer. Focusing your marketing efforts through the largest search engine will guarantee you reach the largest target audience possible.
To get the best use out of your ads aka having Google AdWords generate massive leads, you must make sure your site is ready for upcoming exposure. Preparing your website for exposure by building SEO ranking, creating rich snippets, and a strong content strategy. Laying the groundwork for a strong, quality website will show Google Ads you are constantly updating your website and providing the best positive customer experience you can.
It is true, that referrals also attract leads for home services, but AdWords is a solid marketing strategy that will guarantee a constant flow of qualified leads. As a home service provider, your credibility and visibility translate to your profit; increasing the traffic to your site is a sure way to go. For more information on how you can generate more leads for your home service business, feel free to contact us at ThinkFlame.
Jonathan Perea is a Business Development Manager at ThinkFlame. He started his career as a professional baseball player and continues to enjoy teaching kids through his elite coaching program. This experience has given him the ability to really listen to our customer’s needs, understand their business challenges and help coach them through a plan to achieve their goals.