Many business owners are concerned about search engine optimization, otherwise known as SEO. They want as many people as possible to come to their website. Whether they are trying to catch more e-mails for their e-mail marketing list or they just want some new people to learn about their products, SEO will help to bring people to their website.

How A Blog Improves SEO.

Blog posts are something that most small business owners know that they should be doing but most of them are not really sure why. It is important that they realize that a good quality content blog will help them with their SEO strategy for the following reasons. Writing blogs that help people answer a question or instruct how to perform tasks helps your site improves user experience and generate organic traffic.

Add Fresh Content Regularly

By blogging regularly, you are updating your website with fresh and relevant content. Too many websites are designed and that is it. Without any changes, search engines won’t think to send people to it. Regularly adding fresh content and improvements to existing pages will increase your search engine rankings.

By blogging, you are changing your website on a regular basis. Google likes seeing this and will send people to websites that are filled with new and fresh content. A strong content strategy is invaluable for your online business’s success. Search ranking directly affects search traffic. Making sure search engines notice your website will increase your visibility and outreach for free.

Blogs Can Increase the Size of Your Website

Websites with blogs have more pages than those that do not. The truth is that search engines love websites that are filled with pages. They will also have a better idea about your website and what is all about, which helps them when they are deciding which blogs and websites should come up first in online searches. A site filled with high-quality content will inherently rank higher than those with outdated content. The number of pages on your site is one of many important ranking factors, but you cannot sell yourself short and post a lacklustre piece of content.

Blogs Increase Your Keyword Diversity

Blogs allow you to use your keywords throughout the entire piece. Too many people end up overusing their keywords when they are trying to catch the attention of search engines. By blogging, you can sprinkle keywords (even in different forms) throughout your whole piece so that they rank higher on search engines. By using a lot of keywords, the search engines will assume that your content is more relevant than sites without any.

An added benefit of including a plethora of keywords is ranking for keywords that have a lower keyword difficulty. Keyword difficulty refers to the level of competition when trying to rank for competitive keywords. Keywords that are most commonly searched for in a given industry will be targeted by more companies inherently. This increases the keyword difficulty for ranking. Long-tail keywords are much easier to rank for even tho they do not get as much base traffic. It is possible for your site to garner more search traffic by ranking high on a lower search volume keyword.

Well-written Blogs Help Prevent Keyword Stuffing

As well as your entire website! The more pages and blogs that you have, the more chances that you have to sprinkle your keywords throughout it, without sounding like you are just trying to shove as many keywords in as possible.

Keyword stuffing is frowned upon and can actually push search engines away from your website. For this reason, you need to make sure that all of your keywords sound natural. You also can’t use too many or your website may not come up in as many searches.

Diversifying your keyword usage by rephrasing your target keyword will not only prevent oversaturation, but you will begin to show up for a wider variety of keyword phrases. Using long-tail keywords related to your primary keyword will increase your range and prevent the overuse of the focus keyword which is frowned upon by most search engine algorithms.

Blogs are a Great Place for Links

Links (both external and internal) are also important to SEO. Blogs that are filled with external and internal links are more popular with search engines because they are dedicated to providing readers with good content.

Internal links show the search engines that your content is all tied together, giving readers even more information if they choose to continue reading up on the subject. External links are great at showing the search engines that readers can easily find out more information through these links if they want to.

Blogs can Drive Website Traffic

Blogging also helps with indirect SEO. Indirect SEO basically means that your readers are showing the search engines that your website is valuable and filled with quality information so that they take notice. They do this by spending more time on your website and clicking on your internal links.

When they click on a website and then leave right away, the search engines are going to assume that they didn’t find any reason to stay so there must be something wrong with the site.

So, how can you make sure that your website and blogs are noticed by search engines? Make sure that everything that you post is relevant and helpful to your readers. Don’t just post a blog to do it.

You need to put plenty of thought into it so that it is filled with valuable information. You also want to put several internal and external links throughout the piece, as well as sprinkle keywords in it. Not only will this show the search engines that you care about relevant information, your readers will also stay longer, helping with indirect SEO!

Or, maybe you don’t have the time to worry about marketing and want to focus more on your business. We can help. Contact us today, and we’ll come up with a plan that meets your needs and helps you increase your traffic.

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