Who are you online?
This is the question people who are looking to build an online brand ask. Online presence is powerful and the marketing availability is endless. Before you run out and load every social media platform with your online brand, check out these tips to maximize your success.
Understanding the basics of online marketing is the first step toward unleashing the creative potential of social media marketing. Here are five tips to help you on your way:
Know Your Audience
Who are you targeting? Is it millennials navigating young adulthood or is it retiring baby-boomers? Research your audience and talk to them. Hear their passions and what concerns them. Once you have an understanding of your audience, you reach them more effectively.
Quality over Quantity
Don’t pump out posts on social media just to be out there. Focus on real quality content that engages your audience and creates a loyal following.
Consistent content flow is important to keep a following. Taking choppy long breaks between posts can result in a shallow interest in your online presence. Try to find a balance between being present but not annoying.
It takes time to build a loyal following. Make a plan and stay the course. Unless you have a viral hit, your following will build as a result of connecting with your online branding.
The beauty of online marketing is that your content can be quickly shared. Miles do not inhibit online content from reaching your audience. Make the most of this benefit by using popular searched keywords and catchy titles to attract your viewers.
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Cassandra is the Content & Social Media Strategist at ThinkFlame. There is no challenge too big or too small. She enjoys creating, integrating and managing online communities and working with clients to building up their social footprint.