5 Strategies for Dealing Gracefully with Negative Reviews
Negative reviews happen to everyone It’s going to happen eventually. Nobody enjoys it, nobody wants it, but eventually… it will happen. Eventually, no matter how good...
Who Are Your People? Finding Your Online Demographic
Hello there online demographics!! If you’re familiar with the inbound marketing game, then you’re familiar with buyer personas. Buyer personas are targeted, specific...
The New B2C: Selling Customer Experiences, Not Just Products
Customer experience can create a reoccurring customer... or not! We’ve all been there. You walk into a store and you find a product you like, but you just want one or...
5 Key Elements When Starting An Online Business
Time to Get Online! There are different reasons you might consider when opening or expanding to include an online business. Online only service or e-commerce business,...
Winner, Winner: using Contests & Giveaways to Drive Lead Generation
Free! Winner! Complimentary! Freebie! On the house! These are some of the most enticing words in the English language. Everyone loves a giveaway. Free things,...
Build an Automated Email Campaign in 5 easy steps
"Email has an ability many channels don’t: creating valuable, personal touches – at scale." - David Newman There are people out there who think that automation is for...