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5 Strategies for Dealing Gracefully with Negative Reviews

5 Strategies for Dealing Gracefully with Negative Reviews

by Katy Tearle | Last updated Apr 21, 2022 | Digital Marketing

Negative reviews happen to everyone It’s going to happen eventually. Nobody enjoys it, nobody wants it, but eventually… it will happen. Eventually, no matter how good your product is, no matter how customer-focused your marketing strategy, there will be someone who...
Who Are Your People? Finding Your Online Demographic

Who Are Your People? Finding Your Online Demographic

by Katy Tearle | Last updated Jul 24, 2024 | Lead Generation

Hello there online demographics!! If you’re familiar with the inbound marketing game, then you’re familiar with buyer personas. Buyer personas are targeted, specific marketing identities that help a company identify its ideal market. Buyer personas drive the...
The New B2C: Selling Customer Experiences, Not Just Products

The New B2C: Selling Customer Experiences, Not Just Products

by Katy Tearle | Last updated Apr 21, 2022 | Lead Generation

Customer experience can create a reoccurring customer… or not! We’ve all been there. You walk into a store and you find a product you like, but you just want one or two questions answered before you commit to buying it. So you look for a Sales Associate. You...
Winner, Winner: using Contests & Giveaways to Drive Lead Generation

Winner, Winner: using Contests & Giveaways to Drive Lead Generation

by Katy Tearle | Last updated Jul 22, 2024 | Lead Generation

Free! Winner! Complimentary! Freebie! On the house! These are some of the most enticing words in the English language. Everyone loves a giveaway. Free things, competitions, and giveaways are all excellent ways to drive traffic to your business. They can be used to...
5 ways Companies can use YouTube to drive Lead Generation

5 ways Companies can use YouTube to drive Lead Generation

by Katy Tearle | Last updated Oct 21, 2024 | Social Media

I’m about to tell you something that will change your life. Are you ready? YouTube is not just for cute animal videos. Mindblowing, I know. But hear me out. YouTube is a great way to get your product and your content in front of a wide-reaching audience that spans...
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