Do you want to understand how to create engaging social media content? Does your content encourage your customers to engage and your audience share? Having an active group of followers translates into a customer base that knows, likes, and trusts you.

That said, while engaging with your audience is a great way to build a community around your brand, successful content will ultimately help boost sales.

Social Media Allows Professional Services To Engage With Both Current And Prospective Clients.

In today’s world, many companies are using social media to connect with active customers and attract new ones. Regardless, if you are not investing enough time, you are likely not finding or creating enough engaging content for your social feeds. Moreover, if you do not have a good strategy, social media marketing can seem to have little real value.

That being said, creating engaging content for social media does not have to be difficult. There are some ways to create the content that will reach your target and provide valuable and useful information to your followers. However, the key to creating unique content for each social platform, based on the audience and the social network’s strengths. But, if you are a complete social media novice, it is a good idea to initially start with just one social site, and build your presence over time.

With all this in mind, here are tips for creating truly engaging social media content for your customers.

1. Know and Understand Your Audience

In business, there is a concept known as the vital few. This is the roughly 20 percent of active customers that are responsible for 80 percent of your business. As an example, it will help you to know that this group is thirty-something moms. Understanding your ideal customer will help you create social media content that will appeal to a potential audience that looks most like them.

2. Post About Current News and Trends

Staying tuned into current news and trends is one of the easiest ways to become engaged. While the half-life of a post is different for each social site, the environment is generally fast paced and “evergreen content” does not have the same value as it does on a blog. When you create content based on recent industry news, innovations, and events, you are joining an existing social conversation.

Social media content tip – just because something is viral on social media doesn’t mean you should post about it. There have been many companies that hopped on a viral news trend and got burned!

3. Make Consistency Your Top Priority

At the end of the day, being well-known is what will attract and keep a large, relevant social following. Maintaining a consistent schedule is what will create recognizability and knowledge of your brand. Additionally, the more your audience feels comfortable with you, the more they will communicate with you. However, the key to consistency is not only based on the schedule, but also the post quality and the value to your audience.

4. Encourage Employees to Engage Using Personal Accounts

Now, this may require a well-formed social media policy and some motivation to encourage employee participation. Regardless, when a real person engages with your audience, you stop being a faceless corporation and become authentic and human. They are not there to sell anything. They are just there to hold friendly and positive conversations. Subsequently, this practice can put a face on your brand.

5. Reward Your Followers for Their Engagement

Let your followers know that you appreciate their engagement by providing social media exclusives. Give your followers a preview of coming products, special deals and discounts, social media contests, and other enticements that will motivate more engagement.

For more information on how to keep up with the ever-changing social media climate and social media content tips, contact us today!

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