4 Way to Drive Prospects To Your Website
There are many inbound strategies to help your business generate more quality leads. Here are 4 Marketing activities you can do today to generate more and better leads with inbound marketing:
1. Develop an On-Page SEO Strategy
On-page SEO tells the search engines what your page is about and helps them make sure you are showing up in the right search. Specifically, you need to optimize each page’s URL, title, header tags, image alt tags and content.
These items don’t in themselves change your ranking, but they help let Google and the other search engines understand what your have to offer. Your URL is the address that people use to get to your site.
It can feel like the search engines make it hard to rank, spending some extra time on optimizing your website pages benefit you.
Because more people will find your website. Not just any people, but people interested in your products and service. So you’ll increase online traffic and generate more leads.
2. Create an Off-Page SEO Strategy
Off-page SEO has to do with the links to your site from other websites. In general, the more relevant inbound links your site has, the higher it will rank in searches. Because search engines view inbound links as other businesses casting a “vote” for your business. A vote they cast because they’ve found the content on your site to be valuable.
Of course, not every vote is of equal value. The more authoritative the link, the higher your rankings will be. For example, if you have a real estate business and Zillow or Trulia links to your site, Google and other search engines will assume your content has high value. Then they will reward you with higher rankings.
3. Frequent Blogging
Blogging will both improve your site’s SEO and attract new leads for your business. Search engines like websites that post valuable content. And they like websites which are continually updating their content.
Blogging achieves both these goals.
Every time you post a new blog, you create a new, page for search engines to crawl and index. The more frequently you blog (and the more valuable your blog content), the more search engines will reward you. According to Hubspot, companies which blog 16 times a month, for example, get 3 ½ times more traffic than those which blog 4 or fewer times a month.
Blogging is also among the most effective ways of generating new leads. For example, B2C businesses which blog 11 or more times a month will get 4 times more new leads than those that blog 5 or fewer times a month.
You need to have both quantity to attract the visitors and quality to keep them.
4. Leverage Social Media
Social media sites like Facebook, Twitter and LinkedIn is one of the most effective ways of driving visitors to your website. It works because people who use these sites are there for more than social reasons.
For example, more than 60% of both Facebook and Twitter users say they go there for “news about events and issues outside the realm of friends and family.” And 74% of Facebook users say they use the site for “professional purposes.” You want to be in front of those 74%.
People frequently use social media sites to help them find products and services that will help them solve problems. Posting valuable content on these sites helps you drive people to landing pages on your website. Once they are there, you can convert interested visitors into leads for you products and services.
Plan Your Lead Generation Strategy
You can’t achieve your primary business objectives without an effective lead generation strategy. And you can’t generate leads without a solid inbound marketing plan. Fortunately, there is help available to you. Speaking with an expert in inbound marketing, lead generation and content marketing can help you achieve your goals.
To learn more about the ways our SEO, social media, web design, web audit and PPC services can help you boost sales and grow your business, contact us today.