Increase Leads And Sales By Using Mobile Friendly Responsive Web Design
It seems strange in 2020, but there are still many websites out there that are not mobile-friendly. For mobile marketing, responsive web design is not just a simple cosmetic addition to the website, it generates more sign-ups and leads.
If your site is currently not able to attract visitors from mobile, then you are missing out on a big chunk of potential customers. One of the best ways to attract visitors is to implement responsive design on your website to make it mobile friendly and making your site comfortably viewable to the visitors regardless of the type of device they are using, which in turn means more business for you.
More and more people are searching for services while on the run, mobile needs to be considered as part of your strategy.
Definition Of Responsive Web Design
Responsive design can be simply defined as adaptive web design wherein the site adapts itself according to the screen size of the device being used. So, the same content on the same page can be viewed easily on a mobile, on a tablet as well as on a desktop. The beauty of responsive web design is that the content on the page looks equally compelling, irrespective of the device accessing the content.
Responsive web design should be a priority for the business owners especially considering the recent numbers released by PEW Research. The research firm has highlighted that 77% of Americans now own a smartphone and 50% of them own a tablet. As of 2015, 84% of Americans use the internet everyday, so making sure they can find your business on the internet is more important than ever.
Another interesting aspect of this shift is the way people are engaging with their devices. The engagement on the smaller devices is much higher than desktops.
Mobile Is Driving Digital Media Consumption
One of the biggest changes that has happened today is that more and more people are consuming digital media through mobile devices rather than desktop. It is estimated that 60% of online digital media consumption is done through mobile apps. Behavioral research has also indicated that people increasingly prefer mobile (55%) to consume news instead of the desktop (44%). This change is also visible in e-mail communications.
It is no longer a question as to if mobile is important, but rather how important it is to your business.
Mobile Users Drive Local Search And Social Media Usage
Another big change that is happening with smart phones and tablets is that people are not using them just to browse websites similar to desktops. Along with browsing websites, people are increasingly using their smartphone to engage in local search as well as social media:
By the end of 2016, mobile devices took up 80% of the access time for social media platforms of all shapes and sizes.
Business owners need to realize that if they are not being mobile-friendly, by not being responsive, they are actively working against themselves. Potential customers, who could have been turned into leads and sales, are being lost daily.
Get the Benefits of Responsive Web Design
There are many benefits in going for a responsive web design which are listed as follows:
Great user experience
When the website is easily accessible on all devices, the user experience is much better and people engage with your website more. People will have no difficulty in reading the content on their smartphones and tablets without pinching and zooming.
Multiple versions are a thing of the past
Responsive web design allows you to maintain a single website for your business and you need not maintain a separate mobile site just for mobile visitors. This not only saves cost but also ongoing maintenance as there is one less thing to fix.
Search engines prefer responsive
Google has recommended responsive web design for providing content to a mobile audience. Search engines will also save on crawl bandwidth as they need to crawl content on just one website for their index instead of crawling the same content twice.
Since you need not maintain multiple websites, you can focus all the web marketing budget on one single resource and therefore you are more likely to achieve high rankings for the targeted keywords and this means more business.
Responsive Brings More Leads and Sales
Responsive web design is not just about cosmetic changes. It shows that you believe in providing better user experience to your potential customers. Surveys done on behalf of Google have concluded that:
- 74% of respondents have said that if a website is mobile-friendly, they are more likely to go back to that website.
- 57% of the respondents have said that if a website is mobile-friendly, the probability of a sale is higher.
- 62% of companies have reported gaining in sales after implementing a strategy for making their website mobile-friendly.
Another question that comes to the minds of business owners is … Are enough sales happening through mobiles and tablets? It has been estimated that in quarter 4 of 2016, almost 21% of e-commerce spending has been through mobiles. It has gone up from 11% in quarter 4 of 2012. This increase is expected to grow through 2017 and beyond. How much money are you leaving on the table if your website is not readable on mobile devices?
We offer free in-depth web design consultation for you. We will get to know your business and your target market to help us in customizing our approach which invariably provides better results.
You can send an e-mail to firstname.lastname@example.org or you can also book a meeting below to schedule your, absolutely free, in-depth consultation on responsive web design with me.
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Founder & CEO of ThinkFlame, Shelly Patrick, trains individuals and companies to understand how their marketing affects their sales conversation and how to integrate marketing into their yearly plans for consistent growth.